I’m Jen, a product designer who works with startups to launch delightful products.
Through user testing, hight level UX design, and beautiful UI, I am able to prototype and deliver products that are intuitive, engaging, and accessible.
I beleive that in order to build the best product, one must have empathy, patience, an open mind, and fully understand the problem before solving it.
I talk with users and leadership to understand the goals that need to be accomplished, then work with product and engineering throughout the entire product development cycle. I believe collaboration is key in building the right thing and building it right.
Omio in the News
Redesign of the Usage Page Experience
"[With the current page] I compare the pricing to see if I am using more or less energy during peak times. I'm more interested in my consumption patters, and right now I have to do it in my mind." - Rick
"You don't have to be confused with two values. I've been here since September and I still need to relate the line to the price and bar graph to the kWh. It's much more organized in this presentation." - Ruth
"It's not only a cost saving thing but it's just using energy smarter. To be able to make wiser decisions. From what you're showing me here, this is good stuff." - Kevin
Product Market Fit Research
E-commerce Conversion Optimization
By the end of the three weeks the experiment ran, bounce rate had improved by 31%, conversion rates increased by 66%, and sales increased by 89%.
After four months, the newly designed homepage and simplified shopping experience helped increase Kuna’s monthly revenue by 265%.
Persona Gathering & Information Architecture
App Design, Information Architecture & More