A before-and-after style interactive campaign that uses quick transitions between phases as a witty way to show customers the immediate effects Proactiv's products will have on their appearances. The mailer is targeted to young girls about to go to prom and would be sent out accordingly. Its showcased product is an over-night cream any teenager would die to have. The magazine ad features Mandy Moore and follows Proactiv's current campaign style while also engaging the customer with a tear-out, before-and-after coupon.
Tear-out coupon, front and back