This hand-drawn ad campaign for Nature Valley's Granola Thins is inspired by fairy tales. The concept is to present alternative endings to these classic stories so that Hansel, Gretel and Little Red Riding Hood can live happily ever after with the help of Granola Thins. Digital prints, 8.5" x 11"

Once Upon A Time is an iPhone game that accompanies the campaign. As one of the fairy tale characters, the user manuevers their way through a maze of woods, avoiding unhealthy snacks while gathering as many Granola Thins as possible.