Callia Bodegas is an Argentinian winery specializing whose main goal is to make fruity,
gentle, and pleasant wine with an easy palate. Their wine is intended to allow consumers
to celebrate the everyday location, but their stiff, classical looking labels do not imply
that. This new packaging positions Callia as accessible to a younger, more energetic audience.
Between the unique cork boxes, colorful block patterning, and hand-etching modern wine
glasses, this project was a lot of fun to work on.